Recruitment Marketing
5 min

How Project based assessment is impacting digital businesses?

Post by 
Divyansh Upman
August 20, 2019
How Project based assessment is impacting digital businesses?

What is a project-based assessment?

It is a new-age learning method that focuses on helping you build distinct skills for niche expertise in specific industries. It is a way of learning in the 21st century. It enables you to practice logically connected problem-solving that eventually gives you a comprehensive solution to a specific problem. All technical background jobs, programming, and opportunities in the digital economy are derived out of the project-based assessment.

Project-based assessment is a method of educating and cultivating skills in people by making them work in real-life scenarios, solving real problems. It is a highly practically-driven method that companies are aggressively using for hiring and reskilling, upskilling their employs. It is an excellent way of making individuals learns about the niche expertise in the space and 360° all-round knowledge of their respective landscape. It is a concept far away from bookish knowledge. It allows individuals to build skills according to their interest. It motivates them for a higher degree of problem-solving and extensive use of digital tools for higher productivity.

How to conduct project-based assessments?

The project-based assessments can be conveniently conducted with the help of a certain set of medium-sized problems that eventually summarize to build a collective, comprehensive solution. For instance, there is a company is looking to upskill their employs in data science-oriented programming. They can log into a premium online learning platform that offers numerous courses clustered around a definite set of skills. They form a complete objective of learning. They are taught to perform statistical tests and central measures.

They will be given concise problems that will test every formula, syntax, and capability of their learning. It will ultimately lead to solving a more significant problem. It is generally put across through a scenario-based problem where all the relevant formula and skills of the topic are tested in a real-life environment for reaching a result.

Why big companies use project-based assessments?

Skill gap issues

Approximately 34% of employees in global organizations feel that they won't be able to cope up with the dynamically changing requirement needed to contribute to digital businesses. In the world of artificial intelligence and entirely data-driven companies, the business process is bound to go digital. Learning new skills and narrowing the skill gap is crucial for HR authorities in a competitive age.

Intense problem solving

Crafting high-quality digital, hardware, or real-life products demand critical design thinking and intensified problem-solving. Taking a project-based assessment help, individuals perform a self-analysis about their problem-solving abilities and the much-required capability of successfully applying what they know to build results. Amazon has pledged $700 million to help its non-tech employees cultivate new skills. It is important to note that the real intent of making them learn programming is not to make them well versed with a particular programming language. It is to create a vast improvement in their problem-solving ability for higher productivity.

Real-life working environment

It is one of the core benefits of the project-based assessment. Generally, there is a world of difference between the environment in which we work and where we learned. Students work hard to learn the critical concept in the classroom. Unfortunately, they are unable to use them for reaching the problem-solving goals. Using the known concept and in the best possible permutation and combination of those small results will help you make a proper solution to any real-life problem or a business proposition.

A clearer understanding of concepts

It is like a double complementary effect. If an employee has a well-built idea in mind, they will have your time applying them. If somebody slowly starts supplying what they know and have a zeal to learn, they can brush their concepts for higher productivity and excellent skills. Thus, using project-based assessments increases the level of conceptual understanding and healthy general skill development for the digital age.

Realistic applications of methods

Practical applications are undoubtedly helpful in empowering the employs for more significant endeavors. They also give them the much-required confidence to handle situations at 11th hour and troubleshoot whenever required. For instance, a web developer is taking high-quality digital courses for learning non-relational database. He is well-versed with SQL-type database but wants to increase the capacity of his skills with fast and trending Mongo DB. He can quickly learn MongoDB by directly applying concepts and commands while building his functionalities; and setting up a database application layer. It will help him save time not to go deep into details of documentation and also make him learn his desired digital tool thoroughly.

Why are project-based assessments preferred?

E-commerce and cloud service provider giant Amazon has shown a clear intent of empowering their employs in the best possible manner. The company has officially rolled out to major upskilling reskilling programs for their employees based on different hiring model and company hierarchy. It is a matter of great appreciation that the global leaders of e-commerce have been able to demonstrate great plans. It sets examples for other local businesses to work on their employs through project-based assessments.

Amazon has launched a career choice program for employees hired on an hourly basis. It is a very effective and a golden opportunity for the contract should employ to choose a particular skill set and make an appropriate career choice according to their interest and ability. Amazon has focused on a project basis is meant that has helped them pay up to 95% of the course fee for all employs willing to enroll and benefit from the program.

The employees are allowed to learn through digital courses and online resources and highly niche expertise areas like computer-aided design, architecture, computer architecture, aircraft maintenance, aeronautics engineering, and many more. It has helped their brand build a higher degree of trust in employs at the lower level in the hierarchy. More importantly, they have been hired to work for Amazon and have held a drastic shoot in employee efficiency and retention rate due to project this assessment.

It has been a real success with employs from over ten countries including Canada, Spain, UK, Ireland, France, Poland, Czech Republic all summing up to over 16,000 associates. They are directly empowered with the help of a project-based assessment.

Amazon has also dealt with a bigger picture of employee empowerment through project-based assessment. It is reported that in the year 2017, they were able to help approximately 10% of the managers in the US workforce for becoming a deserving candidate of promotion. They are promoted from US tire one associates to process assistant role. Amazon finds a significant reason behind the success of skilling of employs with highly effective project-based assessment, developer training programs, and career skill training opportunities. These programs enable Amazon to build excellent business value for their business.

project based assessment


Global use of project-based assessments

Googler-to-Googler (g2g) Training Method

Google to Google training method is an approaching class apart from all general existing project basis as much. Google believes that there can be no better human resources available with training capabilities better than their own current experience. They help their newcomers and existing ones with performance and productivity issues. It is the complete project-based assessment program voluntarily run by employees at Google. They are uplifting and cohesively working with new team members. They are offered real-time opportunities for applying the concepts and solving problems in performing tasks.

All the new and related learning resources that are required for employs are generally sent through nudge mails. The small meals or microlearning tools that help them understand concepts and quickly perform the task for more straightforward project-based assessment.

Core differentiators

It is an efficient approach of continual learning powered by a project-based assessment that is aggressively pursued at Google. It is very convenient and highly effective compared to long, and non-interactive six-hour-long tests; and week-long training. The former offers one-sided relay of information and knowledge. It creates hurdles for employs to build naturally exciting topics and also make them less productive and lazy, initiators.

Why Googler-to-Googler suits Google?

Google is a company that requires decent proficiency in technical skills of its employees. They find it extremely important for the employees to be involved in digital products and understand them to the core. There can be no better way of getting employs all heads-up engaged in the product, services, and resources of Google. It is essential to understand them for contributing at a substantial global level. Project-based assessments are the face of quality education and training method in 21st-century at tech giants like Google. Thus, the capability of the project-based assessment stands unquestionable.

At the same time, Tata consultancy services and other IT support and service companies in India are teaching and training the employees with older, less reflective methods. They are capable of giving them the necessary information but the ability to reproduce results while working with clients seems missing. Google is one of the greatest product-based tech giants in the world, and they have unlocked unlimited opportunities with a project-based assessment.

Bootcamp by Facebook

BootCamp is an exciting six-week-long training that is entirely different from any cliché training where concepts are spoon-fed, and small examples hinder conceptual learning. It is an excellent experience for reskilling and new-joining employees on Facebook. They are subjected to complete hands-on training and easy access to the working code base that is deployed on the Facebook server. They are given real opportunities to solve problems and also manage the grand Facebook application with their existing skills. It leads to greater possibilities of learning while troubleshooting, managing and building new small functionalities which can be added on to the current product.

The real power of project-based assessment lies in experiences where the learners can be assessed while they learn at critical projects like Facebook Bootcamp. They are thrilled by the fact that their contributions are directly going to show up worldwide during the work in a real-time application environment.

Why is Bootcamp is useful for Facebook?

It is a great opportunity which the company has created for an employ’s continuous learning. It also helps them reduce the additional labor required for managing dynamic scalability issues, personalized content management in different regions, and development operation hurdles. It is a highly beneficial proposition for Facebook and employees. The concept of project-based assessment has unlocked great opportunities to learn and upskill for higher positions in the company and also contribute massively.

Such programs like G-2-G by Google and Boot camp by Facebook are one of the core reasons behind the ultimate upliftment of employs and better business results. They are incredibly different and have a very healthy, motivational environment. It fosters continual learning in the longer run. One of the significant differences between employee training is in India, and US-based companies are their approach and value for conceptualizing learning and structured teaching methods.

They focus on interest and self drove initiatives by employees to build specific skills. Whereas, PBAs in India is yet to become popular among corporate and business giants. They have a very curriculum governed and highly restricted teaching method that takes students away from real-life applications. They are not able to apply what they know and don’t enable them to indulge in highly fruitful, engaging practical learning based on experiences. Teaching employees and training them for company operations in a classroom is not the best of ideas because of the uncertainties and difference in the working environment while they learn and how they learn. Project-based assessments offer a sublime approach towards concrete, concentrated efforts for upliftment of employs in big companies for stellar future growth.


The project-based assessments are rapidly growing in India with the onset of digital course-based training. The leading online course platforms are quickly growing in India. It is possible only with the onset of digital course-based training and accessible online course training. The upcoming start-ups have a strong intent of investing in their human resources to the best of their capabilities. It is undoubtedly going to give rise to project-based assessments in India.

It is a highly effective method that can change the course of our business and business growth. Approximately 90% of people think that PBAs are effective for both, businesses and employees. Project-based assessments are the future of education and online learning for students and employees in companies at various levels. The right towards maturity and more significant popularity due to a project-based assessment in upcoming years.

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